by Sara Israelsen-Hartley | Deseret News
Monday, April 25, 2011
A growing food industry trend links entertainment to food advertisements in hopes of building brand loyalty among kids and grooming future customers. In fact, 92 percent of food- or drink-related websites aimed at kids feature games, videos or forward-to-a-friend options. That and other information highlighted in this article comes from a report that Berkeley Media Studies Group prepared for the Robert Wood Johnson Foundation's "Healthy Eating Research" program.by WalletPop staff, | WalletPop.com
Monday, November 15, 2010
You won't catch the food industry saying the label "natural" is meaningless or that they spend billions creating and marketing foods that makes kids overweight and obese. But you will find evidence of the latter in much of BMSG's work, which is highlighted in this article.by Matt Lasar | ars technica
Friday, October 01, 2010
Shoe company Skechers USA has launched a cartoon series on pay TV featuring three superhero characters each created to promote a specific line of Skechers shoes to kids. The show, essentially a 30-minute commercial, may violate FCC regulations, and the Campaign for a Commercial Free Childhood wants it off the air. Berkeley Media Studies Group, along with other advocacy groups, has signed onto the campaign's petition out of concern that the Skechers show could open the door to similar commercials from junk food marketers.by Heather Gehlert | California Schools Magazine
Thursday, September 30, 2010
When schools collaborate with local government and organizations to share resources like park space and athletic fields or to offer services like after-school programs and adult literacy classes, they benefit the entire community, not just students. The trouble is, school districts and municipalities donÛªt collaborate as much as they could or would like to. This article, authored by BMSG staffer Heather Gehlert, explores the unintended consequences of that lack of collaboration and offers recommendations to change it.by Heather Gehlert | AlterNet
Friday, May 21, 2010
According to a new study, companies like Captain Morgan and Budweiser have become extremely savvy at targeting young audiences. BMSG's Heather Gehlert describes some of the new techniques the alcohol industry is using to market to kids online and blur the lines between editorial and advertising content.by Amanda Gardner | U.S. News & World Report
Wednesday, May 19, 2010
Alcohol companies are increasingly using the latest new media technologies -- including cell phones, social networking sites, YouTube and other features of the expanding digital universe -- to reach young drinkers, a new report from Berkeley Media Studies Group and the Center for Digital Democracy contends. Additional media coverage is available at http://digitalads.org/alcohol.php.by Katie Woodruff | San Francisco Chronicle
Monday, February 08, 2010
The soda industry uses aggressive digital marketing tactics to reach kids often without parents knowing it. So when companies cozy up to Michelle Obama, claiming they want to be a part of the solution, she should tell them that means ending marketing to children.by Amy Norton | Reuters
Tuesday, December 15, 2009
The majority of food products advertised on children's websites are ones kids should avoid, finds a report from the American Journal of Public Health for which BMSG's director Lori Dorfman contributed research. In this article, Dorfman explains why the public health implications are serious.Society for New Communications Research
Monday, November 23, 2009
The Society for New Communications Research has honored Berkeley Media Studies Group and Prevention Institute with a 2009 Excellence in New Communications Award for together creating jointuse.org, a website that highlights a public health strategy to increase opportunities for physical activity. The groups created the site on behalf of the Joint Use Statewide Task Force. They were recognized in the collaboration and co-creation category for nonprofits.by Catherine Holahan | Bloomberg Businessweek
Tuesday, August 12, 2008
Junk food companies have become particularly adept at targeting young people at the greatest risk for obesity, and their marketers marketers insist the industry does not need government regulation. This article details these and other findings from a report commissioned by Berkeley Media Studies Group. To view additional media coverage of the report, visit http://digitalads.org/press.php.
