Snickers unveils NFL logo cross-promotion
Source: Candy & Snack Today on September 07, 2012
Snickers wants you to "get into football mode" by buying a pack of limited edition mini candies featuring NFL logos.Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Starbucks delves deeply into local culture to target Chinese consumers
Source: Advertising Age on September 07, 2012
Having saturated big cities like Shanghai and Beijing, Starbucks is focusing on smaller ones by building stores and offerings that take advantage of local culture.Diet Coke reintroduces cropped logo and other promotions as part of ‘Fashion Week’
Source: Progressive Grocer on September 06, 2012
Coke is trying to frame the brand as the one of choice for trendsetters, the fashion-conscious, and those who fancy themselves "extraordinary." The promotions all revolve around those themes.Food and alcohol companies dominate Super Bowl ad buys
Source: USA Today on September 06, 2012
Super Bowl ad slots are already 90% sold out. Three of the biggest repeat advertisers are PepsiCo, Frito Lay, and Anheuser-Busch. Coke is also in, minus the polar bears.Mobile coupons are a key sales tactic for the cereal industry
Source: Progressive Grocer on September 06, 2012
Ready-to-eat cereal topped the list of mobile-coupon purchases. Yogurt, fruit juice, and sweet snacks made it in the "top ten" list.Dunkin’ Donuts expands ‘better-for-you’ menu in effort to belie name
Source: PR Newswire on September 05, 2012
Like others in the food industry, the donut purveyor wants to position itself as health conscious with the addition of token, so-called "better-for-you" items on its menu.Coke sets a Facebook record and sees sales in ‘likes’
Source: Warc on September 05, 2012
Coke is the first corporation to rack up 50 million "likes" on Facebook. A Coke executive called social media a way to engage fans "in a quest to find ways to make the world a happier place." More to the point, he asserted that Facebook was "probably a leading indicator of potential sales."Teens in San Rafael support city council ‘alcopop free zone’ campaign
Source: MercuryNews.com on September 05, 2012
The campaign is urging retailers to end sales of flavored malt and other brightly packaged, sweet alcoholic beverages that appeal to youth. Campaign proponents, including teens, frame the issue in terms of youth health.Declining milk sales prompts industry to consider new marketing tactics
Source: MediaPost on September 05, 2012
A dairy industry executive suggested "two big opportunities" for increasing milk consumption: Get milk into schools in user-friendly containers, and market chocolate milk as a sports drink.Nestle tries again to move into ‘medical foods’ market
Source: Bloomberg on September 05, 2012
While continuing to sell Kit Kats, Hot Pockets and Haagen Daz -- foods associated with diabetes and obesity -- Nestle would like to also sell foods treating those conditions. Past attempts to market medical foods have foundered, but Nestle is trying again, hoping to benefit from worldwide obesity concerns.