Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Advertising Age on September 04, 2012
The 10-year deal will add Tropicana and Quaker Oats to the usual suspects: Pepsi, Gatorade and Frito Lay. An executive called it "a great opportunity to bring in other PepsiCo brands, because moms and kids are engaging with NFL more and more every year."Source: Graphic.com.gh on September 04, 2012
Coke is portraying its expansion as being supportive of sustainable communities. A Coke executive clarifies the company's real interest in sustainability: "We know that we will not have a sustainable business without building healthy and economically vibrant communities."Source: Food Politics on September 02, 2012
Marion Nestle summarizes a variety of regulatory approaches that cities have implemented to improve public health. She explains how they work and why they are justified.Source: Warc on August 31, 2012
The Kraft-owned company used and expanded its digital media following during the Games. It reports adding 2.5 million new fans and followers to its official social media channels. A Cadbury executive said the company was in a "good rhythm of where we use organic and where we use paid [advertising]."Source: The Wall Street Journal on August 31, 2012
PepsiCo is considering replacing its U.S.-based Diet Pepsi formula with one similar to those used in some international markets. The goal is to have a Diet Pepsi formula that is closer to what the drink tastes like as soon as it is made. [Subscription required to view full article].Source: QSR Magazine on August 31, 2012
The chain is expanding its repertoire of empty-calorie items with the addition of "Mtn Dew A.M." -- a combination of Mountain Dew and Tropicana Orange Juice that consumers are encouraged to have with breakfast. According to this article, a large (20-oz.) A.M. has 68 grams of sugar, or 17 teaspoons.Source: MercuryNews.com on August 31, 2012
In conjunction with Taco Bell announcing the addition of Mtn Dew A.M. -- a Tropicana orange juice and Mountain Dew blend -- to its breakfast menu, PepsiCo said it would introduce Mountain Dew Kickstart, a similar juice and soda mix.Source: Atlanta Business Chronicle on August 30, 2012
Coke gave $100,000 to the American Diabetes Association for diabetes awareness and prevention initiatives. Of course, that amount is a drop compared to what it spends on lobbying efforts against SSB regulation.Source: FoodNavigator.com on August 29, 2012
The campaign recently won a challenge criticizing British confectioner Swizzels Matlow for violating child advertising rules. They're now going after Nestle for making misleading claims about recommended portions.Source: PR Newswire on August 29, 2012
Miller Lite is "partnering" with Adelante, a non-profit it helped found in 1993, to provide scholarships and "educational parental workshops" for Latinos in Texas seeking higher education. A portion of the proceeds from "select cans" of Miller Lite will fund the program.
