eye on marketers

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Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.

McDonald’s New Happy Meals: Apple slices, French fries and toys

Source: MediaPost on March 07, 2012

McDonald's launches a campaign to promote its new Happy Meals that now include apple slices, smaller portions of French fries, and Happy Meals toys, despite advocate's contention that the toys entice children to make unhealthy eating choices.

Food environment isn’t tied to obesity, study finds

Source: The Washington Post on March 07, 2012

A new study by Roland Sturm, an economist of RAND Corporation, found no link between local food sources, such as fast-food restaurants and supermarkets, and what children ate or how much they weighed.

Study: Maine schools flunking ban on junk food marketing

Source: The Maine Public Broadcasting Network on March 07, 2012

Despite Maine's law that prohibits the marketing of junk food in schools, a new report indicates that marketing is still prevalent, most often around athletic spaces.

Letter from GMA: Helpful food labels

Source: The New York Times on March 07, 2012

GMA President Pamela Bailey defends the industry's food labels and says: "Our commitment to Facts Up Front and the consumer education campaign has never been stronger." Critics have argued that the simple and effective labels have yet to be implemented, and those that exist have been deceptive.

McDonald’s to kids: Eat fruit, drink milk, visit Arches

Source: Chicago Tribune on March 05, 2012

McDonald's reveals a new advertising strategy in which it will include a nutritional or physical activity message in all marketing to children. Critics argue that this is another way for McDonald's to promote its brand and form an emotional bond with children.

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