eye on marketers

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Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.

Energy drinks, coffee, soda: A health dilemma?

Source: MilfordPatch on Feburary 29, 2012

Nurse practitioner and wellness consultant Lisa Vasile discusses the problematic trend in consumption of energy drinks among children and teens.

Dunkin’ launches app to promote limited-time sandwich

Source: MediaPost on Feburary 27, 2012

Dunkin' Donuts has launched "Like a Boss", an app that helps fans create funny video resumes using their Facebook profiles. The app is intended to promote the chain's Angus Steak & Egg Sandwich.

McDonald’s promotes fries with $25,000 cash giveaway

Source: QSR Magazine on Feburary 27, 2012

McDonald's recently awarded $25,000 to the winner of the "You Want McDonald's Fries With That" contest. Customers were urged to share "the moments in life made even better with a side of McDonald's fries."

FDA says Facts-Up-Front is OK?

Source: Food Politics on Feburary 27, 2012

The FDA is now supporting the front-of-pack labeling scheme introduced by the Food Marketing Institute and Grocery Manufacturers' Association. Marion Nestle says the proposal is the food industry's effort to prevent the adoption of traffic light labels, which could affect sales.

Big Food must go: Why we need to radically change the way we eat

Source: AlterNet on Feburary 26, 2012

Christopher Cook calls on readers to "de-occupy Walmart" and other corporations that control food production, processing, and sales. He argues that these corporations have "wreaked havoc on the environment, our health, farmers, workers, and our very future."

Sprite launches new global campaign

Source: Advertising Age on Feburary 24, 2012

Sprite's newest global campaign, the "Uncontainable Game," uses partnerships with famous basketball players to position the sugary drink company on the side of athletics. The promotion, running in 27 countries, will feature advertisements starring Kobe Bryant, Lebron James, and other superstars searching for undiscovered basketball talent.

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