Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Advertising Age on Feburary 23, 2012
PepsiCo has announced plans to boost advertising and marketing for its snack business by 35% in the coming year. The company plans to unveil many new products and promotions, with some targeted at Hispanics and others aimed at young males.
Source: MediaPost on Feburary 23, 2012
Many companies are increasingly trying to reach Latinos, potentially a trillion-dollar market. But doing so will require understanding the diversity within this community and the way complex factors such as immigration policies and declining economic power affect Latinos.
Source: NewsTaco on Feburary 23, 2012
A newly added Facebook feature allows marketers to explicitly target Latinos as part of a growing arsenal of online targeting. In offering the feature, Facebook may be using any combination of metrics including language, last name, or interests (such as "liking" Univision or Telemundo).Source: Advertising Age on Feburary 22, 2012
Campbell Soup Co. is hoping that its new Campbell's Go! Soup line will help the company boost sales. The soups, which are sold in microwavable pouches, are aimed at younger consumers.
Source: Advertising Age on Feburary 20, 2012
Writer Maureen Morrison discusses the unusual position in which McDonald's has found itself: Though the chain is enormously successful, an internal monitoring system has found that McDonald's consistently ranks lower than its competitors with respect to food quality, nutritional value, and other indicators of quality.
Source: MediaPost on Feburary 17, 2012
The new product packaging is modeled after Snapple bottles, and flavors include fruit punch, mango, cranberry raspberry, pink lemonade and kiwi strawberry.
Source: Advertising Age on Feburary 16, 2012
A new game featuring Chupa Chups lollipops, currently in "soft-launch phase" on Facebook, is designed to "engage with [youth] on their terms."
Source: QSR Magazine on Feburary 16, 2012
Krispy Kreme's partnership with Universal Studios Home Entertainment, creator of the family comedy HOP, will culminate with the sale of two new egg-shaped doughnuts available March 12-April 8 at select U.S. and Canada locations, including Walmart.
Source: QSR Magazine on Feburary 15, 2012
The website features an "Encuentra un Sonic" (Find a Sonic) to locate the nearest drive-in restaurant, a "Diviertete" (Have fun) section where users can send virtual gifts to friends, and a "Sonic Tunes" section where customers can "be among the first to hear emerging Latino artists' new songs."
Source: QSR Magazine on Feburary 15, 2012
The football star will host a celebrity webcast in which he will read his favorite childhood book, Green Eggs and Ham by Dr. Seuss.
