Coca-Cola to boost marketing efforts
Source: The Wall Street Journal on Feburary 08, 2012
Coca-Cola plans to invest up to $650 million in promoting its brands in the coming year, putting pressure on other beverage companies.Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
General Mills, Atari partner on 80s retro cereal boxes
Source: Progressive Grocer on Feburary 08, 2012
To capitalize on the popularity of 80s nostalgia, General Mills has partnered with Atari to produce a series of limited-edition "Big G" cereals. The promotion is tied to the classic Atari game Centipede and a Target sweepstakes.McDonald’s builds brand image among Latinos with scholarship program
Source: The Connection on Feburary 08, 2012
McDonald's has partnered with the Hispanic College Fund to offer scholarships to Latino students in the Greater Washington, D.C. area. The 3rd Annual McDonald's Hispanic College Fund Scholarship Program will offer a $1,500 scholarship to 14 students to the U.S. college or university of their choice.Anger bubbles up in Congress over anti-obesity ads targeting soda
Source: Los Angeles Times on Feburary 07, 2012
Republican Representative Scott DesJarlais has introduced legislation that would restrict the use of federal money to fund campaigns against American-made, legal products, such as soda. The legislation has inspired debate between public health advocates and the American Beverage Association, among others.Doritos, M&Ms trump celebrities to deliver top Super Bowl ad ratings
Source: MediaPost on Feburary 06, 2012
New milk ad features Super Bowl champion Hakeem Nicks
Source: PR Newswire on Feburary 06, 2012
On the heels of his Super Bowl victory, New York Giant Hakeem Nicks will appear in a Milk Mustache ad in the February 6th edition of USA Today. Nicks is also part of Fuel Up to Play 60, a program of the National Dairy Council.Tic Tac launches interactive and mobile advertising campaign
Source: PR Newswire on Feburary 06, 2012
Tic Tac's new interactive advertising campaign targets Millennials. In addition to traditional ads, the campaign will include a Tic Tac Viewr app, which includes a variety of Tic Tac-branded games. The app was developed to take advantage of Millennials' widespread use of smartphones.Denny’s targets online campaign to Latinos
Source: MediaPost on Feburary 06, 2012
Denny's launches a national campaign featuring two videos, one of which is Spanish-language. While Denny's has been focusing on Latinos through radio and TV marketing, this new campaign represents the "first online branded-content campaign targeting [Latinos]" and reflects the "more aggressive" approach in its marketing to Latinos.Pizza Patron returns to Pizza por Pesos
Source: HispanicAd.com on Feburary 06, 2012
Pizza Patron will launch three campaigns this year that are designed to observe the brand's Latino roots. The campaigns will celebrate the Spanish language, visit the history of immigration, and promote the company's annual fundraising efforts for St. Jude Children's Research Hospital.Coke’s Super Bowl polar bears draw bigger crowd than expected
Source: Advertising Age on Feburary 06, 2012
The Coca-Cola polar bears, who appeared in a live stream watching the game in real time, drew more than 600,000 users.