Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: CPGmatters on January 17, 2012
Frito-Lay analyzes shopper behavior and creates retail strategies to appeal to specific categories of consumers: health shoppers, value shoppers, habit shoppers and variety-seeking shoppers.Source: The New York Times on January 17, 2012
A new $50 million campaign promotes five Kraft cheese products, with the theme "Make something amazing."Source: BeyondChron on January 17, 2012
School food advocate Dana Woldow argues that the USDA needs to invest more on marketing healthful foods and to expand public service announcements in other venues such as cable TV, movie theaters in-flight entertainment.Source: MediaPost on January 14, 2012
The new "Pepsi MAX for Life" video contest will give two winners a lifetime supply of the beverage.Source: Huffington Post on January 11, 2012
Communities fight the proliferation of dollar stores arguing that the cheap foods they offer negatively affect the health of residents.Source: My Fox New York on January 11, 2012
A study by Yale University researchers shows that advergames -- branded online games -- increase children's consumption of junk foods.Source: NYDailyNews.com on January 10, 2012
New York City's health department releases an ad campaign that has spurred controversy over its visual shock element that links soda consumption with amputations.Source: American Beverage Association on January 10, 2012
In this press release, the ABA retaliates against the soda tax study in Health Affairs, stating that "taxing sugar-sweetened beverages will not reduce obesity ... a wide range of factors contribute to these health conditions."Source: Advertising Age on January 10, 2012
A recent study published in Social Science Research indicates that 6% of respondents of Spanish or Latin American ancestry do not identify as Latino. Marketers are already adding this information to their profile of Latino consumers in an effort to more effectively target them: In this essay, for example, marketer David Morse argues that this finding is early evidence of assimilation among Latinos and cautions marketers to remember that race and ethnicity "are, and always have been, fluid concepts."Source: The Bay Citizen on January 09, 2012
A new study published in the journal Health Affairs shows that a one-cent-per-ounce tax on sugary beverages would prevent nearly 26,000 deaths, generate $13 billion in tax revenues, and save $17 billion in healthcare-related expenses.
