Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: MediaPost on January 05, 2012
Media Post's Sara Arnell claims that "Occupy Teens requires strategies and tactics that place brands, products, ideas and causes directly in front of teens, in the spaces and places where they spend their time."Source: USA Today on January 05, 2012
Major fast-food chains roll out new deals to attract consumers including items under-a-buck such as Taco Bell's 99-cent Beefy Crunch Burrito and family bargains like KFC's $11 Weekend Buckets.Source: Progressive Grocer on January 05, 2012
According to a whitepaper on mobile coupons, "by 2016 there will be over 600 million regular mobile coupon users worldwide."Source: PR Newswire on January 05, 2012
A new report, "The Dining Habits of Tweens and Teens" provides an overview of this group's attitudes towards national restaurant chains, such as food preferences, kids' menu preferences and technology usage.Source: FoodNavigator.com on January 03, 2012
In an effort to reduce obesity and raise funds, policymakers in France have approved a sugar-sweetened beverage tax that becomes effective this month. The beverage industry opposes the tax, and Coca-Cola earlier this year suspended investment plans at a plant in France as a "symbolic protest against [the] tax."Source: BevNet on January 03, 2012
Popular rapper 50 Cent tweeted to his more than 5 million fans that his company, Street King, has partnered with a key independent Pepsi distributor to sell Street King Energy Shots. As a result of this deal, the energy shots, which are currently available in 30,000 stores, could be available in up to 80,000 stores within a few months.Source: Huffington Post on January 03, 2012
A new study analyzed the impact of restricting the use of toys in food marketing to kids. The study focused on fast-food restaurants in Santa Clara County in California and finds that there were "post-ordinance improvements in certain areas" such as "on-site nutritional guidance; promotion of healthy meals; and toy marketing/distribution activities."Source: Mobile Commerce Daily on January 03, 2012
Domino's new campaign taps into augmented reality technology to promote its new "555 pizza". Consumers can use the "augmented reality-powered Domino's posters" to download deals, get a mobile app and become a fan on Facebook.Source: Los Angeles Times on January 02, 2012
PepsiCo is piggybacking on this month's movie release, Star Wars: Episode I -- Phantom Menace 3D, to promote its Brisk iced tea and juice drinks. Marketing strategies include a new mobile game app and new product packaging.Source: PR Newswire on January 02, 2012
A new marketing campaign for the Tostitos brand claims to "bring the brand back to its roots as the 'life of any party.'" As part of its marketing, the brand is turning the Tostitos chip back into a "spokesbag" that has arms, a mouth to remind consumers that "Tostitos is the brand that brings people together and believes in being social."
