Gatorade targets athletes with nutrition message
Source: Advertising Age on January 02, 2012
In a new campaign, "Win From Within", Gatorade tells athletes, "It's not what you put on you your body -- but in it -- that counts."Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
A nourishing environment: More and more, linking healthy food and a healthy region and planet
Source: Philly.com on January 01, 2012
Marketing expert Ann Mack says that 2012 will be the year that "food emerges as the prominent environmental issue of our time."H-E-B caters to growing Latino market
Source: kxan.com on December 31, 2011
Texas-based supermarket chain H-E-B (Here Everything's Better) has remodeled one of its Austin-based stores to "get a piece" of the growing Latino population in Austin. The newly expanded north Austin store has a "Mercado style" layout, and will offer freshly made tortillas, aguas frescas, and many other specialty foods and services designed to target Latino shoppers in the area.Looking ahead: Food politics in 2012
Source: Food Politics on December 31, 2011
Nutrition expert Marion Nestle predicts the food politics agenda for 2012. One of her predictions is that "political leaders will avoid or postpone taking action on food issues that threaten corporate interests."New evidence that ‘soda is like crack’
Source: New America Media on December 31, 2011
Richmond Pulse reporter Taisa Grant reviews a new report released by California's Contra Costa County health department, "The Impact of Sugar-Sweetened Beverage Consumption on the Health of Richmond Residents." The report finds that soda is "particularly addictive" and poses threats similar to those from crack cocaine.Growing e-commerce with Hispanics in the U.S.
Source: MediaPost on December 29, 2011
Marketing professional Sebastian Aroca instructs marketers on how to target Latino consumers, particularly online. His suggestions include "[use] Hispanic celebrities to be your brand Ambassadors," and "include digital and video content ... [because] 73% of U.S. Hispanics are on Youtube, and 93% of Hispanics are Google users."Jewel-Osco, Disney team up to encourage healthy eating
Source: Progressive Grocer on December 29, 2011
Customers who purchased grapes at Jewel-Osco stores in the Chicago area during August and September received buy-one-get-one-free coupons to Disney on Ice. More than twice the number of coupons expected were redeemed during the program, which was aimed at encouraging children to eat healthier foods.Mountain Dew jumps on Facebook Timeline pages
Source: MediaPost on December 27, 2011
Mountain Dew is promoting downloadable Mountain Dew "skins" that fans can use to customize their new Facebook Timeline profiles.Simpler food labels no easy task
Source: Star Tribune on December 27, 2011
Industry representatives and food advocates struggle to agree on creating easy-to-see and use food labels. The industry prefers a self-regulatory initiative called "Facts Up Front" that provide "just the facts". Health advocates want the "Nutrition Facts Panel Light" that is governed by federal food regulators and has a more interpretive system that provides more guidance on what is healthy.Lobbying in action: PepsiCo vs. kids’ marketing guidelines
Source: Food Politics on December 26, 2011
Nestle exposes the enormous amount of money that just one company, PepsiCo, spends in lobbying to oppose food marketing measures, such as the IWG's voluntary guidelines. In just one quarter, PepsiCo spent $750,00 in its lobbying efforts, combining for approximately $3 million annually.