Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: MediaPost on October 11, 2011
Travelers is broadening its marketing focus during golf events to include women; Pepsi is increasing its efforts to appeal to women, who are the majority shopper for Pepsi products; and tool company Stanley Black & Decker has started targeting Latinos because they are emerging as a market among contractors.Source: PR Newswire on October 11, 2011
In an effort to target future Latino chefs, McCormick & Company, donated $30,000 to the Culinary Institute of America (CIA) to fund CIA Latino students. The scholarship fund is part of the "Asando Sabroso" (Grilling with Flavor) tour, which offered product sample and flavor ideas to consumers in Latino markets in the Southwest.Source: PR Newswire on October 11, 2011
The promotion is oriented toward families and children, with a family photo contest and downloadable Halloween coloring pages for kids.Source: MediaPost on October 11, 2011
Industry insider Thom Forbes discusses the "delicate balancing act" the food industry faces as it restructures unhealthy foods. He doubts that most consumers will embrace less-healthy alternatives and acknowledges that messages delivered to individuals may not be as helpful as population-wide interventions.Source: PRWeek on October 10, 2011
A new report from the Selig Center for Economic Growth reports that the combined buying power of communities of color will increase from $1.6 trillion in 2010 to $2.1 trillion in 2015, accounting for 15 percent of the nation's buying power. Given this increasing buying power, marketers are aggressively trying to reach communities of color and persuade companies to spend more money on targeted marketing.Source: MediaPost on October 10, 2011
Welch's new campaign uses language, such as "no-sugar added" and "all natural," that has a stronger "emotional pull" with moms.Source: Food Politics on October 10, 2011
Marion Nestle is dismayed by rumors that the White House is pressuring the FTC to relax its recommendations for nutrition standards for foods marketed to children. She presents rebuttals from Margo Wootan, Dale Kunkel, and others.Source: MediaPost on October 07, 2011
Kraft Food's Oscar Mayer's new app is called "Sandwichemos" and "encourages Hispanic consumers, who highly value using food/meals to bond with family and friends, to connect with the brand by building virtual sandwiches."Source: QSR Magazine on October 07, 2011
Taco Bell's latest Major League Baseball TV spot, which aired during Game 5 of the American League Division Series, features San Francisco Giant Brian Wilson.Source: QSR Magazine on October 07, 2011
Taco Bell's "Feed the Beat" campaign gives emerging artists a chance to win Taco Bell gift cards and be included in future Taco Bell advertising. This year, past and current FTB artists are using social media to raise awareness about the World Hunger Relief Campaign.
