Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Advertising Age on October 07, 2011
Manufacturers and advertisers have called on the federal government to entirely abandon the FTC's proposed guidelines for regulating food marketing to children.Source: MediaPost on October 06, 2011
Pillsbury is targeting African Americans by extending its partnership with Grammy-award winning gospel duo Mary Mary in its launch of Egg Scrambles and Grands! Biscuit Sandwiches. The launch will kick off with a cause marketing contest, which encourages churches to participate. The winning church will receive a Mary Mary concert and a breakfast sponsored by Pillsbury.Source: MediaPost on October 06, 2011
Fast-casual burger chain Whataburger has attracted significant industry attention for its plans to launch a new marketing campaign for the first time in 9 years.Source: QSR Magazine on October 05, 2011
For the month of October, Dunkin' Donuts franchises in the Boston area have partnered with SCVNGR, a social media game, to promote its deli sandwiches.Source: MediaPost on October 05, 2011
Jonathan Mildenhall, vice president of global advertising strategy at Coca Cola, discusses the company's efforts to "[use] digital media to crowdsource creativity and increase engagement" (a strategy he terms "liquid and linked").Source: MediaPost on October 04, 2011
Popular actor and cultural icon Jackie Chan is at the center of V8's campaign (which includes social media, TV, and print ads) to launch new brands, and to stimulate sales of its original juices.Source: Huffington Post on October 03, 2011
Advertising Week this year features several seminars that underscore the industry's growing focus on Latino customers. To that end, marketing executive Lili Gil discusses news and demographic indicators that she believes justify Latino-focused target marketing.Source: Huffington Post on October 03, 2011
As part of its Advertising Week coverage, the Huffington Post highlights a series of ads that show biculturalism as reflected through the advertising lens.Source: PR Newswire on October 03, 2011
Chef Boyardee is debuting a series of house parties designed to spotlight the recipes for "easy dinner dishes" featuring Chef Boyardee foods.Source: AlterNet on October 03, 2011
Jim Hightower is scornful of Wendy's much ballyhooed new "Hot 'n Juicy Burger", which recently debuted after 2.5 years and millions of dollars of research and product testing.
