Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: MediaPost on September 30, 2011
Some in the food industry see a recent letter from the Obama administration to the House Energy and Commerce Chairman as a sign that the administration is softening its position regarding the proposed voluntary nutritional guidelines for marketing foods and beverages to children.Source: QSR Magazine on September 29, 2011
To celebrate National Coffee Day, Dunkin' Donuts is promoting a social media-based contest to find "the country's most passionate Dunkin' Donuts coffee fan." Winners will receive free coffee and the chance to appear in an advertisement.Source: Advertising Age on September 29, 2011
Coca-Cola has tapped popular producer Mark Ronson to head its "Move to the beat" campaign for the 2012 Olympics. The campaign will "bring together music, youth, and sports."Source: MediaPost on September 29, 2011
The Milk Processors Education Program is using Peanuts characters as part of an effort to make chocolate milk "the official drink of Halloween." The promotion, which targets mothers, will include print, online, and point-of-sale advertising.Source: MediaPost on September 29, 2011
Yoplait has recruited fashion students to distribute free samples to New Yorkers with both "style and substance (like Yoplait)." The event is part of Yoplait's partnership with designer Betsey Johnson to promote breast cancer awareness.Source: MediaPost on September 28, 2011
The Coca-Cola Company has announced plans to partner with the United Nations' UN Women Initiative. They have signed a statement of support for the Initiative's "Empowerment Principles", among other steps.Source: PR Newswire on September 27, 2011
The Hershey Company, the largest chocolate maker in North America, presented the Vision Award to famous Latino musician Juanes at the Hispanic Heritage Awards on September 15. The Hershey Company touted the award as part of its "[dedication] to the Latino community."Source: MediaPost on September 27, 2011
7-Eleven offered customers free medium-sized cups of coffee to mark National Coffee Day. The promotion was paired with an interactive Facebook game.Source: Media Economics Group -- Blog on September 26, 2011
Food websites showed dramatic growth compared to other Spanish-language sites in a study by HispanicWebMonitor. Compared to last year, there was a 35.5 percent increase in the number of Spanish-language food campaigns.Source: MediaPost on September 25, 2011
A new "Lunch Consumer Trend Report," which may be of use to marketers, indicates that millennials are the heaviest users of restaurants at lunchtime.
