Food industry redubs FOP labeling system
Source: MediaPost on September 23, 2011
Instead of "Nutrition Keys," the food and beverage industry has renamed the labeling system "Facts up Front" and has launched a Web site, FactsUpFront.org.Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Yum! brands launch annual world hunger relief with Christina Aguilera
Source: BusinessWire on September 23, 2011
Yum! brands KFC, Pizza Hut and Taco Bell feature pop star Christina Aguilera in their launch of the annual World Hunger Relief initiative.Bud Light pairs with hip-hop star Pitbull in new multicultural TV campaign
Source: Advertising Age on September 23, 2011
Bud Light's newest campaign features Cuban-American rapper Pitbull in TV advertisements on both major broadcast networks and Hispanic TV. The spots are aimed at "tapping into [Pitbull's] rising stardom and crossover appeal." The company claims the promotion is not a Latino campaign, but "a multicultural campaign that is going to reach all of [their] core drinkers."Pepsi re-rolls out the big guns in ‘X Factor’ debut spots
Source: Media Post on September 22, 2011
During the premier of the new singing contest the 'X Factor', Pepsi received more than $6,500,000 in free media exposure through verbal mention, product consumptions and other product placements like cups on the judges' tables.Studies put soda in the crosshairs — even more
Source: NHPR on September 22, 2011
Two studies suggest that obesity rates might be leveling off and that consumption of sugars has also dropped. The discussion centers on consumption of sugary beverages.A tax on soda
Source: Marketplace on September 22, 2011
What should the UN do to address obesity? Commentator and author Raj Patel says a soda tax can be part of the solution.Nielson, NNPA release report, ‘The State of the African American Consumer’
Source: Target Market News on September 22, 2011
A new report from Nielson and the National Newspaper Publisher's Association provides marketers with extensive information about the buying and media habits and consumer trends of African Americans.Corn Refiners Association to the FDA: We will call HFCS ‘corn sugar’ whether you like it or not
Source: Food Politics on September 21, 2011
Marion Nestle points out that "changing the name of HFCS to corn sugar is about marketing, not public health."Killing the ‘King’ looks positive for Burger King
Source: MediaPost on September 20, 2011
Consumer perceptions of Burger King improved following the withdrawal of company spokescharacter "the King."A good month for obesity prevention and health promotion
Source: Urban Times on September 19, 2011
September has been a pretty good month in the fight against the soda industry. Several efforts underscore the length Big Soda will go to to expand its market and show how the public, government and the Fourth Estate can do more to hold the industry's feet to the fire about the way it promotes soda.