Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Adweek on September 07, 2011
In response to industry claims that the government's voluntary guidelines infringe on First Amendment rights, the Food Marketing Workgroup organizes a letter from 36 law professors who argue that the voluntary guidelines do not violate the First Amendment. The letter was sent to the FTC, USDA, USDA and CDC.Source: Boston.com on September 07, 2011
Mayor Thomas M. Menino and public health officials launch a public awareness campaign to reduce consumption of sugary drinks among Boston residents. The campaign will focus on Latino and black neighborhoods and targets parents, teens and young adults.Source: KOLD News 13 on September 07, 2011
Those who use the Supplemental Nutrition Assistance Program have different opinions on whether fast food outlets like KFC and Taco Bell should be able to accept food stamps.Source: QSR Magazine on September 06, 2011
Panda Express has opened its first outlet in Mexico City, and plans to expand further into Mexico. The chain plans to exploit the fact that "in Mexico today, there is no clear leader in the Chinese fast casual industry."Source: Hispanic Retail 360 on September 06, 2011
PepsiCo was a sponsor of this year's Hispanic 360 Retail Summit and plans to sponsor next year's event. Marie Quintana, the senior vice president of multicultural sales for PepsiCo, discusses the Latino market, saying "[itÛªs] no longer a niche market. It is truly a mainstream market now. Understanding the Hispanic market is what our retailers have to do and companies like PepsiCo are really in a position to help them get closer to that consumer."Source: PR Newswire on September 06, 2011
The renewal between PepsiCo and the NFL includes Gatorade, PepsiMax and Frito-Lay cross-promotions with NFL athletes and "digital fan engagement concepts for millenials and other audiences."Source: Food Politics on September 06, 2011
Nestle makes the case for why the government's proposed nutrition standards need to be mandatory. Legal scholars point out that because the standards are voluntary, companies are free to ignore them. Meanwhile, the industry charges that the nutrition standards violate First Amendment rights to free speech.Source: SFGate on September 04, 2011
Nutrition expert Marion Nestle discusses the school meal law, Healthy, Hunger-Free Kids Act. She notes that the law needs to be turned into regulations so that it can be implemented across all schools.Source: Advertising Age on September 02, 2011
To counter its sluggish sales, Campbell Soup plans to invest $100 million into marketing and innovation in 2012.Source: Los Angeles Times on August 31, 2011
A new report from the CDC finds that half the people in the U.S. drink a sugary beverage a day; 70 percent of boys aged 2 to 19 drink a sugary beverage on any given day; and Mexican Americans and blacks consume more sugary beverages than whites.
