Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Media Post on December 09, 2014
The campaign has a dedicated website and Facebook page featuring 1990s era television ads for the cereal. The goals of the relaunch are to "win back" adult MIllennials, and introduce the sugary cereal "to a whole new generation of kids."
Source: Media Post on December 03, 2014
Tecate targets bicultural Latino men with "manfidence" campaign, which will rely heavily on social media outreach.
Source: Media Post on December 02, 2014
Mountain Dew has launched a music talent contest as part of ongoing efforts to target young people through its Green Label Art platform, which "reaches out to skateboarders and other young people through art activities and promotions."
Source: Hispanic PR Blog on December 02, 2014
In addition to a television advertisement on Univision's Sabado Gigante, the campaign includes a Spanish-language hashtag (#Hazalguienfeliz) that social media users are encouraged to share with their friends.
Source: Food Navigator on December 02, 2014
Cargill and Innova Market Insights have highlighted ten trends we can expect to see from chocolate companies in 2015. Highlighted is the targeting of millennials, considered to have an impact on food because they spend a lot of time online and are socially conscious. In order to capitalize on this, chocolate companies label their chocolate as containing sustainable and certified cocoa products.
Source: Market Wired on December 01, 2014
The company is seeking to appeal to nutrition-conscious parents as well by introducing fruit options in their Happy Meals. The fruit are easy to peel oranges labeled "Cuties" that have been tested in Texas before being rolled out nationwide. Go-Gurt will also be included as an option for a side.
Source: Design Force on December 01, 2014
President and Creative Director of Design Force, Inc is encouraging companies to target children because they infleunce the purchasing power of families. He explains that companies can ensure brand loyalty through appealing to children's emotions.
Source: PR Newswire on December 01, 2014
Dunkin' Donuts currently has locations on 65 campuses, mainly located in the most populated parts of the campus - student unions, dining commons and campus centers. The vice president of global franchising and business development labels campuses "an important area of growth" and mentions a continued plan to incentivize campuses to open a franchise.
Source: Buzzfeed on November 26, 2014
The Youtube vloggers were hired by Mondelez UK, in a move targeting young consumers, the main audience of these videos. The videos were criticized for not being clearly labeled as advertising but rather presented as a challenge in which the audience should participate.
Source: Ragan's PR Daily on November 25, 2014
Claiming to be acting in response to America's changing eating habits, Kellogg's is moving away from breakfast food to focus more on snacks. The article predicts an increase in marketing campaigns that target specific demographics, especially youth.
