Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Hispanic PR Blog on August 18, 2011
Councilman Richard Alarcon's draws community support for introducing an ordinance to ban alcohol ads on city-owned property in Los Angeles. The policy resembles ordinances in San Francisco and Philadelphia.Source: PR Newswire on August 17, 2011
OREO will launch its newest cookie with a promotion featuring Shaquille O'Neal and other members of the "Double Stuf Racing League."Source: MediaPost on August 17, 2011
Subway's new TV spots criticize other quick service chains for using grease and oil to fry burgers and French fries. The spots are part of a campaign to launch the new Oven Crisp Chicken Sub, part of the chain's "Fresh Fit" menu.Source: Advertising Age on August 16, 2011
The Hispanic Retail 360 Conference was held last week in San Diego and many of the attendants wanted to "learn how to win the Latino consumer." For example, Ad Age Columnist Chiqui Cartagena reports that PepsiCo is shifting to "bring Latino flavors to mainstream products like Gatorade."Source: USA Today on August 16, 2011
Marketing professionals, parents, and doctors discuss the increasingly sophisticated online tactics that marketers use to promote fast food, among other products, to children.Source: MediaPost on August 16, 2011
Chipotle Mexican Grill will throw a festival in Chicago's Lincoln Park to spotlight its "commitment to affordable, quality food made with ingredients from sustainable sources." Follow-up events will take place in other U.S. cities.Source: Raman Media Network on August 16, 2011
Nestle Waters launches its campaign "Echale Agua a Tu Vida", which is described as a "brand platform of educating Latina mothers on the importance of healthy hydration and active lifestyles." Nestle has created soccer clinics in key Latino markets such as Miami, Los Angeles, Houston and Washington D.C.Source: QSR Magazine on August 15, 2011
Emerging artists are urged to enter Taco Bell's Feed the Beat program for a chance to be featured in a national commercial. Winners also receive substantial Taco Bell gift cards and other prizes.Source: The Portland Press Herald on August 15, 2011
The editorial staff of the Portland (Maine) Press Herald supports a new city-wide public health campaign on the dangers of sugary soft drinks.Source: MediaPost on August 15, 2011
Kraft Foods has developed a sophisticated new research method that will help them identify the difference between products that consumers accept, and those they prefer. The company will use the method to develop and launch products.
