Subway planning global mobile efforts
Source: MediaPost on August 05, 2011
Subway is launching location-aware mobile websites that will allow users to order sandwiches and pick them up from the nearest Subway restaurant.Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Is Latino advertising a discipline?
Source: MediaPost on August 04, 2011
MediaPost's Jose Villa describes how large agencies are "crowding out" Latino ad shops. Current trends show that Latino advertising industry has divided into one of two ways: one where "general market" agencies have created their own ethnic marketing teams; the second where businesses have merged their "Hispanic assignments" into the general market agencies.Bloomberg to use own funds in plan to aid minority youth
Source: The New York Times on August 03, 2011
As part of a three-year program, the funds will help create job recruitment centers, fatherhood classes, and other educational classes. The goal is to prevent young men of color from "entering or returning to the criminal justice system."Disloyal polar bears vs. disloyal santa in Pepsi spots
Source: Advertising Age on August 03, 2011
Columnist Simon Dumenco analyzes social media feedback to Pepsi's newest TV spots, which parody popular and child-friendly Coke spokescharacters like Santa Claus and the Coke Polar Bears.Dunkin’ launches K-Cups; Starbucks soon to follow
Source: MediaPost on August 03, 2011
Dunkin' Donuts will soon begin selling its coffee in single-serve cups. Starbucks plans to follow suit this fall.Healthy food for kids? Not on TV commercials, study finds
Source: Los Angeles Times on August 02, 2011
A recent study in the Archives of Pediatrics and Adolescent Medicine shows that the number of food ads that children see has dropped since the implementation of the Children's Food and Beverage Advertising Initiative. However, the drop is not significant, and in fact, children now see more ads for fast food restaurants than they did before the Initiative went into effect.Editorial: More than a spoonful of sugar
Source: Los Angeles Times on August 01, 2011
In this editorial, the LA Times criticizes both industry and government voluntary guidelines for foods marketed to children. They advocate for policies that eliminate subsidies for junk food ingredients, such as corn used to make high-fructose corn syrup.A rift divides members of journalism groups
Source: The New York Times on August 01, 2011
The National Association of Black Journalists has withdrawn from the Unity: Journalists of Color Coalition. The debate centered over how much revenue each organization should receive as a result of the annual conference and whether the revenue was being used effectively to support journalists of color.Tully’s coffee helps create community centers
Source: MediaPost on August 01, 2011
Tully's Coffee has partnered with nonprofit Pomegranate Center to promote the "Taste of Community Program," which funds the revitalization of community spaces. The program is linked to a Facebook-based grant contest.Flaunting Latino clich̩s in an effort to defuse them
Source: The New York Times on July 31, 2011
The New York International Latino Film Festival has launched a provocative advertising campaign that pokes fun at clich̩d depictions of Latinos in movies, and "blur[s] the lines between the Latino and non-Latino market."