Ad Age’s Hispanic fact pack: Your guide to the Latino market
Source: Advertising Age on July 25, 2011
Advertising Age has released its annual Hispanic Fact Pack, which contains key data for marketers seeking to target the emerging Latino market.Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Diageo’s new Hispanic strategy includes big buy on Univision
Source: Advertising Age on July 25, 2011
Diageo recently purchased a huge amount of upfront advertising time on Univision, as part of a push to target Latinos. The liquor giant markets such brands as Smirnoff and Ketel One vodkas, Jose Cuervo tequila, and Captain Morgan rum.Bad food? Tax it and subsidize vegetables
Source: The New York Times on July 23, 2011
New York Times Op-Ed columnist, Mark Bittman, argues that the government should tax unhealthful foods, like sodas and French fries, and use the funds to subsidize healthier foods like vegetables.Mrs. Obama’s food access initiatives: Retailers say ‘yes’
Source: Food Politics on July 22, 2011
In response to the First Lady's food access initiative, several supermarket and drug store chains, like Walmart and Walgreens, have announced that they will find ways to introduce healthier foods into low-income areasWhere is the Latino market going?
Source: Marketing Profs Daily Fix Blog on July 22, 2011
Latino marketing professional Ederick Lokpez discusses the evolution of the Latino market. He believes that "culture and heritage" will no longer be enough to "capture the attention" of the Latino consumers of the future.Defying easy categorization: Latinos and communiction technology
Source: MediaPost on July 21, 2011
Marketers must be aware of and responsive to the complex relationship between Latinos and technology, argues industry professional Andrew Speyer.McDonald’s loses bid to move Happy Meal lawsuit
Source: Reuters on July 20, 2011
The federal court sends McDonald's case back to a state court in San Francisco. The fast-food giant had attempted to defend its case in a federal court, which is generally viewed as "friendlier" than state courts.Michelle Obama announces initiative to get stores to expand into low-income areas
Source: Los Angeles Times on July 20, 2011
First Lady Michelle Obama announces a healthful food financing initiative, the California FreshWorks Fund, which aims to get more grocery stores into food desert locations in California.Hispanic marketers need to put language war behind them
Source: Advertising Age on July 19, 2011
Industry commenter David Morse encourages marketers to look beyond language issues as they target Latino children. Instead, he advises them to embed messages that will be culturally relevant for Latino youth in advertising to a more general audience.Dairy Queen partners with mobile agency and launches the Miracle Treat Day Campaign
Source: Marketwire on July 18, 2011
Dairy Queen partners with Mobio Technologies, a mobile marketing agency, and launches the Miracle Treat Day Campaign. DQ customers can use their smartphones to scan special QR barcodes on Blizzard cups to donate to the Children's Miracle Network.