Touch-screen Coca-Cola soda fountain offers more than 120 different drinks
Source: Orlando Sentinel on July 12, 2011
Coca-Cola is unveiling its latest soda fountains, which offer up to 120 different Coke-branded drinks and track purchasing trends.Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Brewers tap Hispanic consumers
Source: AdWeek on July 12, 2011
To combat the economic downturn, brewers are directing their advertising toward Latinos. Among other promotions, MillerCoors is using bilingual advertising and sponsoring a Mexican soccer league, while Anheuser-Busch is sponsoring popular Latino rapper Pitbull's upcoming tour.Pepsi beverage guru unveils his plan to win the world over
Source: Advertising Age on July 11, 2011
PepsiCo's "Global Beverage Group" represents its transition to push more aggressively its marketing efforts on a global scale. These include advertising Gatorade internationally, the campaign "Summer Time is Pepsi Time" which will run through Labor Day, and brand integration in the singing show "The X Factor."What one food fight reveals about bad business
Source: BNET on July 11, 2011
BNET's Christopher Elliott comments on the industry's "Sensible Food Policy Coalition" which is lobbying against government voluntary nutritional guidelines. He compares it to other similar corporate actions, such as the tobacco industry's "The Tobacco Institute," which was funded by the industry to block legislation attempting to curb smoking or marketing practices.What not to do when marketing to Hispanics
Source: QSR Magazine on July 11, 2011
Marketing executive Anthony Eros offers advertising professionals guidance on how to most effectively target Latino consumers.Pros, cons of new nutrition labels on front of food packages
Source: KABC-TV Los Angeles on July 11, 2011
Lori Corbin cites Margo Wootan's concerns about the Nutrition Keys front-of-package labeling. Among other problems, she cites the labeling scheme's complexity and argues that it is not as strong as it could be.Experts say chocolate gets kids hooked on dairy
Source: Boston Herald on July 10, 2011
Banning chocolate milk in schools stirs heated debate in Massachusetts. Those who argue in favor of keeping it in schools claim that removing it will decrease milk consumption among kids.Industries lobby against voluntary nutrition guidelines for food marketed to kids
Source: The Washington Post on July 09, 2011
The food and advertising industries have launched a multi-pronged campaign to squash government efforts to create voluntary nutritional guidelines for foods marketed to children.FTC chairman: Look for new industry food marketing guidelines
Source: Broadcasting & Cable on July 07, 2011
In another attempt to fight the government's voluntary nutrition guidelines, the industry will propose new self-regulatory guidelines this week.Coca-Cola ÛÒ Reaching Latinos through soccer
Source: ReachHispanic on July 07, 2011
Coca-Cola's efforts to target Latinos using soccer-themed commercials that play during the popular Copa de Oro is met with approval by some Latino marketing professionals.