Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Media Post on July 07, 2011
Marketers understand that Latinos are heavy users of digital media, evidenced by the digital themes present in the Latino-targeted advertisements that aired during the Copa de Oro. However, most of the money for Latino marketing goes to traditional media, like television advertising. Columnist Jose Villa sees many untapped opportunities for marketers to use digital media to reach Latinos.Source: The Wall Street Journal on July 07, 2011
PepsiCo's "Global Nutrition Group" launches "good for you" products in India.Source: Media Post on July 07, 2011
In response to the FDA's menu labeling regulations released in April, several groups have filed comments debating what types of venues should fall under the "similar food establishments."Source: Advertising Age on July 05, 2011
Advertising Age's blogger Chiqui Cartagena discusses how the Nielsen Conference focused much more on multicultural audiences this year than in previous years. Coca-Cola's CMO Bea Perez says that "86% of the growth through 2020 for Coca-Cola's youth-target market will come from multicultural consumers, especially Hispanic, and that focusing on this segment was critical to the company's future growth."Source: New Haven Advocate on July 05, 2011
A recent article published in New England Journal of Medicine finds that the industry's new "Nutrition Keys" are deceptive and confusing.Source: The Bay Citizen on July 05, 2011
As part of Coca-Cola's "Live Positively" campaign, the beverage giant donates $250K to the Parks and Recreations Department in San Francisco. While Coca-Cola claims that the donation "has nothing to do with promoting its products," its logo appears on the Parks Trust website where users are encouraged to vote for the Golden Gate Park so that it can win $100K from Coca-Cola.Source: Advertising Age on July 05, 2011
A new marketing campaign for Perrier seeks to raise brand awareness among younger consumers with a series of TV commercials and YouTube videos, among other promotions.Source: HispanicPRPro.com on July 05, 2011
In this revised edition of their book, Felipe and Betty Ann Korzenny provide strategies for marketers to connect with the Latino consumers. They use 25 industry case studies to illustrate the main points and how to establish "strong bonds" with the Latino community.Source: Media Post on July 05, 2011
The promotion includes new Slurpees featuring the "Cowboys & Aliens" movie, radio advertising, and specially designed "Cowboys & Aliens" cups.Source: BET on July 03, 2011
McDonald's 365 Black Awards honor 365 African American entrepreneurs who give back to their community. This year, R&B singer Mary J. Blige's FAWN project (For the Advancement of Women Now) is being recognized and will kick off the annual Essence Music Festival in New Orleans.
