Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: BNET on July 01, 2011
Melanie Warner believes Pepsi can balance promotion of its "healthier for you" products with sales of "fun" items. However, she warns that PepsiCo will "never be the truly responsible corporate citizen and public health darling [CEO Indra Nooyi] wants it to be."Source: Food Politics on July 01, 2011
The FTC has denied the food industry's allegations that it is attempting to regulate marketing to children. Marion Nestle takes the FTC to task for failing to "rein in industry excesses, when necessary."Source: TakePart on July 01, 2011
The Senior Policy Advisor for the Let's Move campaign caused controversy last week when he told an audience of public health professionals that soda is not the cause of the childhood obesity epidemic.Source: BNET on June 30, 2011
Melanie Warner takes fast food chains Carl's Jr. and Hardee's to task for promoting "simple," "wholesome", and "hand made" menu items that are anything but.Source: Food Politics on June 30, 2011
Marion Nestle analyzes the difficulties that PepsiCo faces as it attempts to push "healthier-for-you" products instead of sodas and snack foods.Source: The Wall Street Journal on June 30, 2011
Kraft Foods is attempting to update its image through an aggressive campaign involving social media and other strategies. WSJ registration required to view full article.Source: Advertising Age on June 30, 2011
KFC's latest marketing efforts include a relaunch of grilled chicken, and the unveiling of a "chief chicken officer." The chain is attempting to broaden its appeal by offering "ostensibly healthier menu items" for health-conscious consumers.Source: Media Post on June 30, 2011
Big Red, the #1 red soda brand, has launched its first TV promotion in more than 25 years as part of a new "Tastes Good to be Different" campaign. The integrated campaign is intended to update the brandÛªs packaging and image among consumers.Source: Media Post on June 28, 2011
Dunkin' Donuts has partnered with summer blockbuster Captain America: The First Avenger for the chain's first movie tie-ins.Source: SunSentinel.com on June 27, 2011
McDonald's will introduce Caf̩ con Leche drinks in South Florida exclusively in order to appeal to its large Latino population.
