Starbucks launches Android payment app
Source: Media Post on June 16, 2011
The Starbucks for Android app allows Android users to pay for their purchases with their smartphone, among other features.Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Cadbury’s apology to Naomi Campbell follows a history of racist advertising
Source: BNET on June 15, 2011
Campbell apologizes to model Naomi Cambell for its Bliss chocolate bar ad that said "Move over Naomi, thereÛªs a new diva in town." Campbell expressed that "ItÛªs upsetting to be described as chocolate, not just for me but for all black people." BNETÛªs Jim Edwards describes other racist Cadbury ads that have also drawn complaints, including a 2009 commercial featuring an African village and portraying villagers as "buffooning simpletons."Tap your way to Domino’s Pizza
Source: QSR Magazine on June 15, 2011
Domino's has released its new iPhone App, which allows users to access and order from the Domino's menu, and to use a variety of local and national coupons.Share your journeys with loved ones with the new ‘mi vida, a mi manera’ app
Source: Hispanic PR Blog on June 14, 2011
As part of its "Mi Vida, A Mi Manera" (My Life, My Way) campaign, Time Warner Cable launches a new app that lets fans of the "Mi Cultura" (My Culture) facebook page create videos, music, and upload photos to share with friends and family.Latina mom bloggers platform launches to help marketers engage hispanic moms
Source: Hispanic PR Blog on June 14, 2011
The Latina Mom Bloggers network provides marketers with comprehensive word of mouth communications services that target Latina moms. This group is highly coveted because it represents important purchase decision-makers in the Latino market. Perra Jolly of JollyMom and Eva Smith of Tech. Food. Life. are partnering with Hispanicize to launch the network.Mountain Dew thanks fans by name in a new campaign
Source: Advertising Age on June 14, 2011
Mountain Dew's new "Back by Popular Dewmand" campaign highlights the efforts of individual fans to support various limited time Mountain Dew products, such as Pitch Black and Supernova.Fast feeders move upscale with caf̩ concepts
Source: Advertising Age on June 14, 2011
Fast food chains like McDonald's, Burger King, and Subway are rolling out revamped, high-end locations in an effort to compete with Starbucks and other cafes.Is Ronald McDonald responsible for childhood obesity?
Source: Marketing Profs Daily Fix Blog on June 13, 2011
Writer Elaine Fogel argues that McDonaldÛªs alone should not be "penalized" with a food-marketing ban. She believes that schools should implement nutrition and health education programs to address concerns about childhood obesity.Republica Deportiva teams up with Coke Zero
Source: Hispanic PR Blog on June 13, 2011
Republica Deportiva, the sports show that kicked off its tour in Texas on June 5th, has partnered with Coke Zero. The events will feature competitive sports challenges, like 3 on 3 soccer tournaments, provide prizes and encourage participants to "quench their thirst with Coke Zero."Pepsi’s mid-calorie NEXT to launch in July
Source: Advertising Age on June 13, 2011
Pepsi's NEXT, a reduced-sugar and reduced-calorie cola, will launch in July. To distinguish NEXT from Diet Pepsi and Pepsi Max, advertising will focus on a reduced-sugar, rather than a reduced-calories, message.