Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Miami Herald on June 06, 2011
Brands are creating more sophisticated, "hipper" and targeted campaigns to reach Latinos. Strategies include teaming up with famous Latino celebrities and spokesperson, and hiring consultants to reach Venezuelans, Brazilians and Columbians.Source: BNET on June 03, 2011
Anti-abortion groups attack Pepsi because it is being associated with using fetal kidney cells to create artificial sweeteners.Source: Media Post on June 03, 2011
Bot, originally conceived as a "different kind of kids' beverage," is being repositioned as an alternative to flavored water for adults.Source: BNET on June 02, 2011
Melanie Warner discusses the American Academy of Pediatrics' report declaring sports drinks harmful to children.Source: Food Politics on June 02, 2011
Nestle discusses the pros and cons of the new food plate that replaced the food pyramid. One of her critiques is that protein is a nutrient and not a food.Source: Los Angeles Times on June 02, 2011
In this editorial, the LA Times compares obesity with smoking and notes that regulating junk food marketing is much more complicated than regulating cigarette advertising.Source: Health News Digest on June 02, 2011
The Yale Rudd Center has published a study that analyzes the industry self-regulatory pledges to curb marketing to children. It concludes that the pledges will result in few significant reductions in childrenÛªs exposure to unhealthy food marketing.Source: New York Times on June 02, 2011
The new Food Plate, called MyPlate, replaces the food pyramid and is considered part of the First LadyÛªs campaign to reduce obesity by reminding consumers about healthful diets.Source: Advertising Age on June 01, 2011
Newman-Carrasco provides tips and resources to advertisers to make their marketing culturally relevant and targeted to Latinos. These include going to Latino theater companies, listening to audio on the Immigrant Archive Project website, reading Latino blogs, and "understanding the breadth of Latino music genres."Source: The Culinary Scoop on June 01, 2011
Piggybacking on National Dairy Month, OREO and milk industry partners with NBA superstar Shaquille O'Neal and his mother in a commercial featuring the classic Oreo cookies and milk combination. The promotion includes a sweepstakes that encourages users to use their cellphones or go online for a chance to win free milk and cookies.
