Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Media Post on October 16, 2014
This industry analysis encourages companies to use corporate social responsibility campaigns with a global focus to reach teens and Millennials. The author urges marketers to "[highlight] the larger international impact" of their programs, which will "help connect teens to the cause and encourage them to see the brand (and themselves for supporting the brand) as part of the global community."
Source: Media Post on October 15, 2014
Diet Coke's latest advertisement features superstar Taylor Swift playing with "the ultimate video secret weapon: kittens." The ad, which ends with Swift plugging her new album, is part of a larger cross-promotional effort to reach the singer's huge fan base of teens and children.
Source: Ad Age on October 13, 2014
Subway is marketing to "fickle and unpredictable" teens through a web series about teen Subway employees. "The 4 to 9ers" was designed by content developers to appeal to "what [is] meaningful to teenagers."
Source: PR Newswire on October 10, 2014
The company hired a celebrity chef to create recipes using its Abuelita hot chocolate. The campaign will include appearances at supermarkets in Latino communities as well as a Facebook page.
Source: Ad Week on October 10, 2014
Sour Patch Kids is targeting teens through its use of YouTube stars in its video series "Breaking Out." The series follows four teenagers while also using Sour Patch Kids characters. It is part of Mondel̬z International's goal to move 10% of its global advertising to online content.
Source: The Wall Street Journal on October 09, 2014
Marketing companies are using publicly shared photos on Instagram and Pinterest to search, scan, store or repurpose images to draw insights for advertisers. Laying out the potential impact of this practice, Joni Lupovitz, vice president at Common Sense Media, explains,"This is an area that could be ripe for commercial exploitation and predatory marketing."
Source: Adweek on October 06, 2014
Millennials are becoming a more and more popular demographic for marketers. This outlines how advertisers can target this demographic. It includes infographics about what appeals to this particular group.
Source: Hispanic Retail 360 on October 04, 2014
The "El Grito" contest involves voting for "Best Grito" on the company's Facebook page. The convenience store company is also using National Taco day to sell more tacos by offering consumers free breakfast tacos who upload photos of them eating tacos to Stripes' Facebook page.
Source: Media Post on October 03, 2014
Denny's is partnering with an animation studio to create videos featuring characters based on items from its Grand Slam breakfast. In a digital marketing technique aimed at Millennials and children, the series will be promoted through its social media sites - Tumblr, Pinterest, Instagram, Facebook, Twitter and YouTube.
Source: Ad Age on October 01, 2014
Snack giant Mondelez looks to Google technology and child-targeted advertising icons for new deal focusing on online video, which presumably will primarily reach youth. Mondelez spends approximately $200 million on measured media in the United States.
