Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: FoodNavigator-usa.com on October 02, 2013
The report argues that marketers should think about Latino consumers as "multicultural consumers." This approach looks at three main factors as influencers: country of origin, globalization, and country of residence.Source: Advertising Age on October 01, 2013
The article features rising U.S. and Latin-American music acts for marketers to consider as their "next brand ambassadors." The article instructs marketers to look for musicians who can transition easily between Spanish and English and, therefore, target a broader range of Latino consumers.Source: BevNet on October 01, 2013
PepsiCo hopes to take advantage of the flavored water trend by reintroducing Aquafina FlavorSplash, a line of zero-calorie flavored waters. The company hopes the drinks will attract teens and "help [the brand's] schools proposition."Source: MediaPost on October 01, 2013
Capri Sun has launched a "Kids. Vs. Pros Playground Throwdown" online game to promote its Roarin' Waters brand. The game, which is supported by a social media push and a sweepstakes competition, will feature popular athletes like John Cena and Gabby Douglas.Source: Food Politics on September 30, 2013
Nestle discusses some loopholes in McDonald's promise to improve the health of its menu, including small print in the agreement stating soft drinks can still be offered on Happy Meal sections of menu boards. Additionally, the fast food giant may take up to seven years to make the promised changes.Source: Advertising Age on September 30, 2013
Sean "Diddy" Combs will soon debut Revolt TV, hoping to reinvent music television for the post MTV generation. Marketers believe that the genre's relaunch will help them target "an audience that's hard to reach: a younger audience that hasn't been watching traditional TV."Source: KY Healthy Kids on September 30, 2013
In this blog, mother and advocate Casey Hinds dismantles McDonald's and the Alliance for a Healthier Generation's pledge to drop sodas from Happy Meals. She concludes, "If the Alliance truly wants a healthier generation, it should join the call for McDonald's to stop marketing to children."Source: PR Newswire on September 30, 2013
The "steak-buffet" restaurants are featuring the awards program on the home page of their websites, with links to bios of each of the five selected employees. Each of the employees are in management positions at the restaurant chains, and the publicity around the awards emphasizes the idea that the company supports upward mobility for Latino employees.Source: Adweek on September 25, 2013
Berkeley Media Studies Group, the Center for Science in the Public Interest, Prevention Institute, and other allies put out a second ad holding Nickelodeon accountable for airing junk food ads on the kid-focused network. The ad, running in the Hollywood Reporter, features popular cartoon Dora the Explorer peddling "nutritionally dangerous" junk food to her friends on a street corner.Source: QSR Magazine on September 25, 2013
The co-branded "Play the Future First" promotion features Playstation4 and Taco Bell $5 Buck Box giveaways. The promotion launches a multiyear partnership between Sony Computer Entertainment America and Taco Bell "that will continue to bring innovative gaming experiences and crave-able food to fans across the U.S."
