eye on marketers

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Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.

Michele Simon and Cara Wilking: Legal tools to stop junk food marketing to kids

Source: The Huffington Post on September 18, 2013

Public health lawyer Michele Simon interviews the Public Health Advocacy Institute's Cara Wilking, whose new study on fast food TV marketing to kids found that such marketing relies not on food, but on toys, games and other giveaways to entice children. Wilking discusses legal approaches to limiting junk food marketing and offers tips for aspiring food and public health lawyers.

First lady wants companies to stop marketing unhealthy foods to children

Source: Fox News Latino on September 18, 2013

At a White House convening on food marketing to children, Michelle Obama called on the food industry not only to step up its pace in reducing junk food marketing to children, but also to follow the lead of companies like Birds Eye and encourage kids to eat healthy foods.

Familias de Campeones campaign helps PepsiCo build relationships with Latino football fans

Source: Reach Hispanic on September 18, 2013

Pepsi's newest campaign, "Familia de Campeones" (Family of Champions), "showed once more that Hispanic families also live and breathe NFL football," according to the company's promotional materials. Dallas families involved in the campaign had the opportunity to compete for a chance to be crowned Pepsi Familia de Campeones and win tickets to the next Super Bowl. The heavily branded, corporate-sponsored events were an important strategy to help Pepsi build goodwill among Latino families: Participants reported that the events show Pepsi cares about their community, saying the company "understands me and the things I'm into."

Yoplait rebrands Go-Gurt to focus on health messaging

Source: PR Newswire on September 13, 2013

Yoplait has relaunched Go-Gurt, its child-targeted yogurt in a tube, with packaging emphasizing that the product has been reformulated to address parent concerns about nutrition. The company touts that the new product has one less gram of sugar and 10 fewer calories per serving, than the earlier formulation.

CIROC Vodka targets Latinos by sponsoring the Latin Grammys’ ‘Acoustic Sessions’

Source: PR Newswire on September 12, 2013

The Latin Grammys' 'Acoustic Sessions' are held in key U.S. and Latin American cities and feature performances from a range of Latin American musicians. CIROC Ultra Premium Vodka sponsored this year's sessions and provided attendees to the exclusive, invitation-only events with "stylish CIROC cocktails."

Mondelez looks to ‘real-time engagement’ to drive global snack sales

Source: MediaPost on September 12, 2013

Mondelez International, the snack food maker behind brands like Oreo and Cadbury, has announced a partnership with Twitter to "deliver real-time marketing solutions," which the company hopes will "drive business growth" in countries around the world.
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