Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: mySanAntonio on September 11, 2013
The leadership summit will bring motivational speakers to Latino students in 10 U.S. cities. During breaks between workshops, students can spend time in the "McDonald's Study Lounge." The summit will also promote McDonald's scholarships for Latino students. See Spanish-language news release here.Source: MediaPost on September 10, 2013
Dunkin' Donuts and Trident Gum are just two brands that are looking to emerging social media, such as the video platform Vine, to promote their products. Dunkin' Donuts, for example, ran a Vine Clip during Monday Night Football that drove fans to Twitter to see more branded video mini-clips.Source: QSR Magazine on September 09, 2013
Pizza Hut built on America's love of football by hosting "The World's Greatest Pizza Party" in Times Square on Sunday. The company also leveraged media partnerships with FOX NFL Sunday and engaged fans through social media.Source: USA Today on September 09, 2013
McDonald's is introducing a multi-person boxed meal in the Kansas City market -- the chain's first ever experiment with such products. The huge box, which is tied to a promotion for the Kansas City Chiefs, contains two full meals, and industry insiders predict that, if successful, it could become a national promotion.Source: Advertising Age on September 06, 2013
A few months ago, a tiny door appeared on a tree in San Francisco's Golden Gate Park, attracting national media attention. Keebler has used that attention to launch the "Tiny Doors Project," a campaign whose primary aim is not to sell cookies, but to "sell the Keebler brand ... and what [it stands for], which is elfin magic."Source: MediaPost on September 06, 2013
Subway is looking to reach an unexpected new audience: fashionistas. The company hosted a fashion show during New York Fashion Week that featured designs made entirely out of Subway branded items, like napkins.Source: MediaPost on September 06, 2013
Snapple recently launched its first branded game for mobile and desktop. The game will extend the brand's "Real Facts" campaign, which is based on the factoids found under Snapple caps and relies heavily on social media promotion.Source: PR Newswire on September 06, 2013
The sweepstakes is a part of White Castle's summer 'Slider-bration' and used digital marketing to promote the company's food products, along with a chance to attend the award show. Customers could enter the sweepstakes using their mobile phones by typing in codes found on Sprite drinks.Source: Warc on September 05, 2013
Google recently announced that it will call the latest version of its Android mobile system KitKat. Nestle has already announced plans to release a specially branded KitKat bar and related campaign to promote the co-branding opportunity.Source: FoodNavigator-usa.com on September 05, 2013
Mountain Dew's Kickstart, an energy drink sweetened with juice, has generated more than $100 million in sales during its first year -- driven, in part, by the "Kickstart Your Day" promotion, which targeted "Millennials who would rather drink a Mountain Dew ... than coffee."
