Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: PR Newswire on August 06, 2013
The burger chain is leveraging the video-sharing social media platform Vine in a new campaign likely to connect with younger audiences, among whom the app is becoming increasingly popular. The campaign will feature 101 six-second videos promoting the "Go Big" theme of the chain's new fast food products including "Jack's Big Stack," "Waffle Stack," "Loaded Chili Cheese Wedges," and "Really Big Chicken Sandwich."Source: Ad Age on August 06, 2013
The fast food giant continues to test the waters for adding breakfast to the menu by designing new products and upping advertising campaigns. Among new additions to the menu is the "Crunchwrap": a "waffle taco" with scrambled eggs, hash browns, cheese, and bacon or sausage in between a folded waffle. Taco Bell also will attempt to appeal to health-conscious consumers by including a yogurt parfait and oatmeal on the menu.Source: PR Newswire on August 05, 2013
As part of the revamped ad campaign, Pillsbury has announced a new face for the brand designed to connect with millennials: a fictional character named "Hans Strudel from the magical place of Breakfurg." The interactive campaign includes social media marketing efforts on Facebook and Twitter and three TV commercials featuring the new spokesperson.Source: PR Newswire on August 05, 2013
In addition to a host of other campaigns the chain has launched this summer, new Dunkin' Donuts' efforts include an online interactive Twitter sweepstakes to give consumers the opportunity to win DD gift cards, other social media involvement like coupons on Facebook, new product launches and healthier options through the "DDSMART menu."Source: QSR on August 05, 2013
In an effort to capitalize on August's standing as one of the most popular birthday months of the year, Baskin-Robbins has launched new birthday ice cream cake flavors and a new flavor of the month. Additionally, the company continues to use a summer peg to market ice cream products for consumers to "beat the summer heat."Source: Food Dive on August 02, 2013
The chocolate statue, used to market Dove's new "Silky Smooth Mint & Dark Chocolate Swirl," was displayed at a Los Angeles event where consumers got a chance to sample the chocolate.Source: PR Newswire on August 01, 2013
The new Multi-Cultural Latino Consumer study is intended to help the food industry market its products to Latinos, "the country's fastest growing ethnic minority." The article features an infographic summarizing the study's findings, including the idea that Latinos are significantly more likely to choose fresh foods over packaged foods, and more likely than non-Latinos to value meals as an "enabler of together-time."Source: PR Newswire on August 01, 2013
For the 27th consecutive year, Coors Light is sponsoring the Historically Black Colleges and Universities (HBCUs) Football Classics. The beer brewer will target young consumers through tailgate parties, social media, a sweepstakes to win football game tickets, and scholarships for students 21 and over.Source: Food Manufacturing on August 01, 2013
In the wake of recent sales declines, many popular brands like Kellogg's and General Mills are searching for ways to market cereals to baby boomers. These tactics include "playing on nostalgia" when marketing brands, such as Lucky Charms, that might strike a chord with this demographic, and offering Raisin Bran with omega-3 and multigrain Special K to appeal to health-conscious consumers.Source: FoodBev.com on July 31, 2013
PepsiCo has been added to the list of "big brand sponsors" backing the English football club in the Asia-Pacific region. The sponsorship will provide the soda giant with another outlet from which to market unhealthy, sugary beverages to global consumers.
