Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Advertising Age on May 01, 2013
The campaign, which will roll out in 190 markets worldwide, targets teens through an interactive graphic novel and related campaign featuring video, social media, and other tactics.Source: Fast Company on May 01, 2013
The Doritos Locos Tacos are a good example of recent product-based marketing strategies and innovations. There are some compelling industry quotes here about this phenomenon -- Taco Bell CEO Gary Creed, for example, says: "It's not just a product: It's now a platform."Source: Food Manufacture on April 28, 2013
The Scottish government is working with the British Standards Institute to develop a new Scottish marketing and advertising standard covering foods high in fat, salt and sugar. This could provide guidance for the beleaguered Interagency Working Group effort in the U.S.Source: Just Means on April 25, 2013
Fast food is inherently packaging intensive. In an attempt to counter that image, the likes of Starbucks and Chipotle are pushing reusable cups and efficient plumbing, respectively. This article does not put these efforts into the larger context of waste at these companies.Source: FoodNavigator-usa.com on April 25, 2013
A recent review of the science confirmed that reduced sodium intake in the general adult population reduces blood pressure and the risk of stroke and fatal heart disease. However, industry is framing sodium reduction as trend rather than science.Source: Warc on April 25, 2013
In a window onto the burger giant's desperate attempts to regain market share, recent failed initiatives have included: a dollar menu, an offer of "food in 60 seconds or next burger free," viral videos, and free giveaways including a French-fry holder for use in cars.Source: MediaPost on April 25, 2013
The soda industry carefully analyzes the media habits of soft drink consumers to devise more precise marketing schemes. For example, it will target Diet Pepsi drinkers through live TV and radio, as opposed to DVRs or iPads.Source: Food Politics on April 25, 2013
Coke now has a website that echoes the same messages from a previous marketing video, in which it positioned obesity as the consumer's fault (for not exercising enough) and claimed that sugary drinks are not at fault.Source: PR Newswire on April 25, 2013
The "Inspiration Celebration Gospel Tour," part of McDonald's 365Black initiative, is now in its seventh year. It also has a corporate social responsibility (CSR) aspect, with a tie-in to Ronald McDonald House Charities.Source: The New York Times on April 25, 2013
The website follows the trend of content marketing using not only ads but entertainment, such as online video content, to hook users. The site will replace several older Mountain Dew websites and a YouTube channel.
