Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: Advertising Age on October 04, 2012
Oreo has announced plans to conclude the advertising blitz celebrating the company's 100th anniversary with a Super Bowl ad, the first Kraft-affiliated ad to appear since 2008.Source: Taipei Times on October 03, 2012
A study from the Child Welfare League Foundation revealed that children in Taiwan see almost 23 junk food commercials per day. Legislators are responding to the findings with calls to restrict junk food advertising.Source: Corporations & Health Watch on October 03, 2012
According to a new study from Johns Hopkins' Center for Alcohol Marketing and Youth, African-American are exposed to more magazine and television alcohol advertising than youth in general.Source: Hispanic Retail 360 on October 02, 2012
Coca-Cola is teaming up with the Hispanic Scholarship Fund to offer scholarships to Latino high school students (who are urged to visit Coke retailers to learn how to apply).Source: Advertising Age on October 02, 2012
Oreo's Daily Twist campaign, a 100-day campaign that highlighted personalized cookies to celebrate different events, ended last week with a fan-driven social media promotion in Times Square that attracted considerable attention.Source: The New York Times on September 28, 2012
The Federal Trade Commission is moving to overhaul rules that currently allow major corporations to improperly collect children's information online and without parents' awareness. The action comes on the heels of a complaint that advocates including BMSG filed with the FTC.Source: PR Newswire on September 27, 2012
Obesity crisis be darned. T.G.I. Friday's is serving up the likes of the Steakhouse Bleu Cheese Burger, featuring steak, bacon, onions, butter and blue cheese on a brioche bun. For dessert there's Whiskey Cake, which the chain says "is enough to share -- though sharing is optional."Source: PR Newswire on September 26, 2012
Kraft is nearly complete with a three-year initiative to reduce sodium by an average of 10% across its North American portfolio. It used the opportunity to congratulate itself on its other product reformulations.Source: PR Newswire on September 26, 2012
With the "Love your Cereal" campaign, Kellogg's is trying to take advantage of parents' desires to nourish their kids while balancing a busy schedule. Kellogg's is framing cereal-and-milk for breakfast as the best and easiest way to do this.Source: MediaPost on September 26, 2012
Last year, Yoplait was the first General Mills brand to have a dedicated social engagement manager, known to Facebook fans as "Yoplait Sara." The moniker reflects the brand's new tactic to seem more sociable by not talking at consumers but rather getting them to converse.
