Comprehensive new report documents use of digital marketing tactics by food & beverage companies targeting children & teens
posted on Thursday, May 17, 2007
Food and beverage companies are using the latest digital media technologies to promote their products to children and adolescents, according to a report released today at the National Press Club by the Berkeley Media Studies Group and the Center for Digital Democracy. The report documents in vivid detail how major food, soft drink and fast food brands are deploying a panoply of new techniques to target children and adolescents, often under the radar of parents.