‘Together is where we save lives’: A messaging guide for California advocates working to reduce injuries and fatalities from firearms
Thursday, December 05, 2024No matter who we are or where we live, we all want to reduce the public health problem of injury and death from firearms — and everyone can play a role in keeping people safe. But the promise of prevention is often missing from narratives about gun violence. To help advocates shift the narrative, BMSG partnered with the Hope and Heal Fund to create a new guide that advocates can use to reframe how we talk about the most common forms of gun violence, which are also the least likely to grab headlines: domestic or intimate personal violence, suicide, and community violence.