publications

Talking about: Boosting physical activity and student achievement through quality physical education

Thursday, August 25, 2011

Physical activity is vital to children’s lifelong health and success, yet many children aren’t active enough. In fact, in California, nearly one in three teens is not regularly active. Improving physical education (P.E.) is one important way to help increase opportunities for students to be active. California schools can take steps in this direction by implementing some of the low-cost strategies covered in this brief.

Peeking behind the curtain: Food and marketing industry research supporting digital media marketing to children and adolescents [pdf]

Tuesday, May 31, 2011

Everywhere children and youth go, marketing follows them, touting foods and drinks they would be much better off avoiding. This report illuminates the latest developments in the digital media marketplace and what it means for the health of young people.

Issue 19: Case by case: News coverage of child sexual abuse

Sunday, May 01, 2011

Child sexual abuse is a tough and sensitive topic to discuss and to write about. In this Issue, we examine how child sexual abuse is portrayed in the news. We ask: How do journalists cover child sexual abuse, especially in the absence of a prominent case? Do sensationalist stories focusing on the “stranger danger” misconception dominate news coverage? Is preventing child sexual abuse discussed? We then use our findings to make specific recommendations for advocates and reporters.

Food and beverage marketing to children and adolescents: An environment at odds with good health

Friday, April 01, 2011

The science is clear: The environments where children grow up, play and go to school affect their diets and health. In this research brief, prepared for the Robert Wood Johnson Foundation‘s Healthy Eating Research program, we show how children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat.

Food marketing in the digital age: A conceptual framework and agenda for research [pdf]

Friday, April 01, 2011

Digital techniques are quickly evolving and unprecedentedly immersive. To assess the best ways to understand these new media effects, we convened a group of scholars to develop a conceptual framework for understanding the impact of the digital practices on food and beverage consumption among children and youth and a research agenda to guide future studies of that impact.

Making the case for prevention: Basic messages for health departments

Friday, March 11, 2011

At BMSG, we work to help advocates make the case for systems and structures that will improve health. This document is designed to help health departments better explain their goals and rationale for prevention. It’s a starting point to use for tailoring messages for the media, policy makers and community leaders.

Video: Digital food and beverage marketing to children and adolescents

Tuesday, February 01, 2011

Food and beverage marketing influences what products kids ask for, what they end up consuming and what eating habits they carry with them into adulthood. In this interview, BMSG director Lori Dorfman discusses new tactics this industry uses to target youth online and explains how these strategies are different from more traditional forms of marketing.

Target marketing soda & fast food: Problems with business as usual

Tuesday, December 07, 2010

One of the main goals of fast food and soda marketing is to make you to feel special, like the product is just for you. We reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE). Also available in Spanish.

The soda and fast food industries target their marketing towards mothers of color

Wednesday, December 01, 2010

Target marketing allows the fast food and soda industries to promote their products among certain groups. This marketing brief, the second part of a series BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE), shows how those industries are focusing on African-American and Latino moms and why this is a problem. Also available in Spanish.

La mercadotecnia dirigida de la soda y comida rápida: Problemas con el negocio como de costumbre

Wednesday, December 01, 2010

Una de las metas de la mercadotecnia de la soda y comida rápida es hacer que el consumador se sienta como si el producto sea hecho especialmente para si mismo. Revelamos las tácticas que se usan para hacerlo en este documento sobre la mercadotecnia, parte de una serie desarrollada por BMSG para la iniciativa para crear capacidad nacional Comunidades Creando Ambientes Sanos. Tambien disponible en Inglés.

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