publications

BMSG's issue series

Website: jointuse.org

Thursday, June 10, 2010

This site explores a public health strategy called joint use, which increases opportunities for children and adults to be physically active by allowing schools and communities to share resources like parks, swimming pools and playgrounds. Visit jointuse.org to watch videos of joint use success stories, view PhotoVoice photo essays by youth documenting barriers to physical activity, download fact sheets, research summaries and policy analyses, and find out how to jumpstart a joint use partnership in your own community.

Issue 18: Talking about breastfeeding: Why the health argument isn’t enough

Saturday, May 01, 2010

Public health advocates have for years been trying to increase the number of women who breastfeed by educating mothers about its health benefits. Breast milk improves babies’ immune systems and decreases women’s risk of everything from osteoporosis to type-2 diabetes. Reporters have trumpeted advocates’ message, yet breastfeeding rates remain dismally low. In this Issue, we explore what’s missing from the conversation and show how advocates in California are shifting the conversation to include the factors outside of health that make it hard for even the most well-informed women to breastfeed.

Alcohol marketing in the digital age [pdf]

Saturday, May 01, 2010

New technologies are fundamentally altering the alcohol marketing landscape. Even as the “information superhighway” has given way to a web devoted largely to commerce, marketing is one of the least understood aspects of the new media culture. This report summarizes findings from a study we conducted with our colleagues at the Center for Digital Democracy to identify and analyze the emerging alcohol digital marketing practices and to assess the policy implications for both.

Policy recommendations to the White House task force on obesity [pdf]

Monday, April 26, 2010

These comments were submitted on behalf of the California Convergence to the White House Interagency Task Force on Obesity to inform it’s recommendations for the First Lady’s Let’s Move campaign to eliminate childhood obesity in a generation. The comments emphasize the policies across the four pillars of the Let’s Move campaign that will create healthy food and activity environments, focusing on a multi-sector, community-based approach to inform progress.

Attention, Walmart shoppers: Healthy snacks in aisles 7 and 21

Friday, January 01, 2010

Middle-schoolers in the Northern California town of Anderson were fed up with the amount of junk food in the check-out stands of their local grocery stores, mini-mart and gas stations. In this case study, we show how the youth, with guidance from the Healthy Eating Active Communities initiative, became savvy about the effects of such junk on their health and took action to make healthy foods and beverages more visible in their community.

Podcast: News frames of health issues

Friday, August 28, 2009

BMSG Director Lori Dorfman talks to Kelly Brownell, director of the Rudd Center for Food Policy & Obesity, about how the news frames public health issues. Knowing how a particular issue is portrayed in the media allows advocates to anticipate their opposition’s arguments and gives them a starting point for having conversations with policymakers about potential solutions.

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