publications

BMSG's issue series
preliminary report cover page

Accelerating policy on nutrition: Lessons from tobacco, alcohol, firearms and traffic safety — preliminary report [pdf]

Friday, January 09, 2004

This preliminary report captures advice from a meeting that uncovered practical experience from specific policy battles in tobacco, alcohol, firearms, and traffic safety to help public health funders and practitioners identify how to speed up progress on obesity. These lessons are integrated into the final report. The appendix outlines the components of an infrastructure to support policy advocacy to prevent and reduce obesity.

Obesity: Environmental strategies for preventing childhood obesity

Friday, January 09, 2004

Childhood overweight and physical inactivity have reached epidemic levels in the United States, and they are taking a terrible toll on health. This memo explores the prevalence of the problem, its causes and implications, and some of the issues that are blocking the development of a strong consumer-based movement aimed at prevention.

Making the case for early care and education: A message development guide for advocates [pdf]

Thursday, January 01, 2004

We wrote this handbook to help the national child care community communicate effectively with journalists and others. The guide summarizes public opinion and media research on child care and provides a menu of tested messages for advocates. It is modeled after a similar document created in the 1980s by the Advocacy Institute to assist tobacco-control advocates. The appendix contains a report from Ethel Klein, who conducted the public opinion research BMSG commissioned for the message guide.

screen grab of journal article cover page

Studying the news on public health: How content analysis supports media advocacy

Sunday, November 30, 2003

In this article, published in the American Journal of Health Behavior, BMSG Director Lori Dorfman discusses how analyzing the news can help advocates find ways to garner media coverage for their issue and advance policy. Findings from BMSG’s research on how two public health issues have been portrayed in the news suggest ways that advocates can make themselves — and data — more readily available to reporters. The research also underscores how journalists can improve their reporting by expanding their list of sources, including more context in their work, and asking better questions based on epidemiology.

Issue 14: Making the case for paid family leave: How California’s landmark law was framed in the news

Saturday, November 01, 2003

On September 24, 2002, California made history as the first state in the nation to enact paid family leave. Issue 14 shows how the battle for paid family leave was framed by opponents and proponents in California and national news coverage. It also provides insights for both advocates and journalists as paid family leave moves into implementation in California and onto the public agenda in other states across the nation.

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