publications

Alcohol advertising and violence against women: A media advocacy case study

Thursday, August 01, 1996

This article describes one effort to help prevent violence against women by addressing some of the larger societal factors involved. The Dangerous Promises campaign is based on the premise that sexist advertising images contribute to an environment conducive to violence against women. Using the community organizing and media advocacy, the campaign pressures the alcohol industry to change how they portray women in much of their advertising. The article examines the strategies and outcomes of the campaign and makes a case for using media advocacy in the policymaking process.

Visualizing America’s drug problems: An ethnographic content analysis of illegal drug stories on the nightly news

Monday, July 01, 1996

Although drug use in the U.S. was declining in the late 80s and early 90s, “drug war” rhetoric and punitive solutions continued to run rampant. A large body of literature suggests that media played a large role in that. This article reports on a content analysis of network news reports on illegal drugs to see how portrayals of their usage stacked up against reality.

Local television news coverage of President Clinton’s introduction of the Health Security act

Wednesday, April 17, 1996

This article investigates how local television news reported on health system reform during the week President Clinton presented his health system reform bill. The authors find that although health system reform was the focus of a large number of local television news stories during the week, in-depth explanation was scarce.

Advancing public health goals through mass media

Monday, January 01, 1996

Using the mass media to improve public health can be like navigating a vast network of roads without any street signs — if you are not sure where you are going and why, chances are you won’t get there. The purpose of this article is to provide an abbreviated road map of three approaches that incorporate mass media in their strategies to advance public health goals.

Spanish language television news portrayals of youth and violence in California

Monday, January 01, 1996

This exploratory study takes those who may be unfamiliar with Spanish language television news through a comparative analysis of television portrayals of youth and violence. Findings reveal that local Spanish language TV news stories on youth and/or violence are framed with a social, political, and economic context three and a half times more often than such stories in English language local TV news.

Media strategies for community health advocacy

Friday, December 01, 1995

Health is typically seen as a matter of individual responsibility — eating well, avoiding tobacco, exercising. Yet this view overlooks important social and economic variables that contribute to disease, disability and injury. This article shows that health care providers have an important role to play in advocacy efforts to push for policies that improve those variables.

Henry Horner Mothers Guild: Tenants go public on public housing [pdf]

Wednesday, February 01, 1995

This is the story of a group of women who, with limited resources, used media advocacy to challenge misconceptions about public housing tenants and cast residents of Chicago’s housing projects as empowered advocates rather than cliched victims of crime, poverty and hopelessness.

Media advocacy: A strategy for empowering people and communities

Thursday, December 01, 1994

Media advocacy, the strategic use of mass media to advance public policy initiatives, is a new strategy that is emerging in the public health community, particularly in communities of color. Unlike traditional mass media strategies, media advocacy shifts the focus from the individual to the political, from behavior to the environment — a major determinant of health.

Physicians as advocates: Promoting healthy public policy via the media

Wednesday, June 01, 1994

Research and historical experience have established that major health determinants are not located as much in individual behavior as in the social and physical environment. Physicians can — and should — use the media’s power to help advocate for policies that can improve that environment. They can do so using a strategy known as media advocacy. This article explains how.

The Berkeley Media Studies Group: Media advocacy for healthy public policy

Friday, April 01, 1994

Public health professionals, advocates and community groups often criticize the news media for “not getting the story right.” But there is an alternative to just complaining about the news. Using a strategy called media advocacy, public health advocates can help shape how journalists tell social and public health stories, and, in turn, influence policy makers’ opinions and actions regarding policies that affect health. This article describes BMSG’s approach to putting media advocacy into practice.

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