Media advocacy and public health: Power for prevention
Thursday, October 07, 1993How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. In this book, we discuss the concept of media advocacy as a central strategy for the prevention of public health problems. We also lay out the theoretical framework and practical guidelines to successful media advocacy strategies and include case studies on such vital issues as AIDS and alcohol abuse.
