Price: The 4 Ps of marketing — selling junk food to communities of color
Thursday, July 25, 2019Many of the foods and beverages marketed to low-income communities and communities of color — and sold at low prices — such as sodas, processed snacks, and fast-food meals, are also low in nutrients and high in sugars, salt, and fats. In this brief, part of a series on target marketing, we examine how the food and beverage industry carefully sets prices to appeal to specific groups, particularly those already at an increased risk of diet-related diseases.