Place: The 4 Ps of marketing — selling junk food to communities of color
Thursday, July 25, 2019Using place-based marketing to increase food sales is not new. But in today’s digital age, cutting edge technology can be used to target low-income families and communities of color, including youth, more precisely than ever with ads for junk food and sugary drinks, raising a range of privacy and health concerns. In this brief, part of a series on target marketing, we explain how companies engage in place-based marketing in ways that contribute to health inequities.