publications

BMSG's issue series
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The Woodhull study revisited: Nurses’ representation in health news media 20 years later

Friday, October 12, 2018

Twenty years ago, The Woodhull Study on Nursing and the Media found that nurses were cited as sources in only 4% of health news stories. In 2017, researchers from Berkeley Media Studies Group and the George Washington University School of Nursing’s Center for Health Policy and Media Engagement replicated the study and found that nurses remain invisible in health news media, despite their increasing levels of education, unique roles, and expertise.

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Moving toward prevention: A guide for reframing sexual violence

Thursday, October 04, 2018

In this guide, developed by BMSG in partnership with the National Sexual Violence Resource Center and with support from the Centers for Disease Control and Prevention, we review best practices in framing sexual violence to inform the public about preventing sexual assault. We also highlight ways to communicate with the media, which play an important role in educating the public.

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Reading for health: A reimagined, community-driven approach to early literacy in Del Norte County and Tribal Lands

Monday, September 10, 2018

In Del Norte County and Tribal Lands, early literacy is more than a local educational effort. It is a major community-wide cause aimed at improving life outcomes and health. This case study explores how residents, educators, and business leaders are using strategic partnerships, data, and empathy to increase school readiness and to support children’s and families’ well-being.

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Junk food marketing to children of color: The current reality and what we can do about it — Slides for the field

Thursday, September 06, 2018

All children deserve the opportunity to be healthy and thrive, but an all-too-common marketing practice in which food and beverage companies target kids of color with ads for junk food and soda is compromising the health of young African Americans, Latinos, and Native Americans. In this presentation, we outline the current landscape of junk food and sugary drink targeted marketing, and we share concrete actions that kids, parents, advocates, researchers, and policymakers can take to help hold industry accountable. This PowerPoint slide deck, developed by Berkeley Media Studies Group with support from the Robert Wood Johnson Foundation, is available for free download, and we encourage advocates and others to adapt and use the presentation to help raise the visibility of targeted marketing as a health equity issue.

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Where we’re going and where we’ve been: Making the case for preventing sexual violence

Tuesday, August 28, 2018

Helping people understand that sexual violence can be prevented is a critical step toward a future where abuse and assault are rare. And to make the case for prevention, we need to go beyond the scope of the problem and articulate what to do about it. This messaging guide, developed in collaboration with RALIANCE, a national partnership dedicated to ending sexual violence in one generation, provides concrete guidance for advocates to build effective messages that highlight the need for prevention.

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From beating the odds to changing the odds: Recommendations for journalists covering early childhood

Tuesday, August 14, 2018

Early childhood is a critical developmental period because what happens during this time affects health outcomes into and throughout adulthood. How, then, can journalists incorporate complex findings from multiple bodies of science into their reporting to tell a more complete story about early childhood? In this report, we offer recommendations based on a national news analysis and conversations with veteran reporters whose own work on this subject is exemplary.

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Equity arguments in news reporting on school nutrition policy

Tuesday, July 17, 2018

In 2010, the Healthy Hunger-Free Kids Act (HHFKA) brought a stronger focus on equity to federal policies governing school nutrition. The new policy increased low-income students’ access to free- and reduced-price school meals and simplified administrative processes in districts with high proportions of eligible children. But were these details making it into news coverage? We conducted two related studies to find out how the policy appeared in news coverage and to what extent equity-based arguments were present.

From ‘bad apples’ to broken systems: How Richmond residents rewrote the narrative on the formerly incarcerated

Tuesday, July 10, 2018

Residents and advocates in Richmond and Contra Costa County know that to create strong, healthy communities, they have to change misconceptions about formerly incarcerated residents and create a greater public understanding about the need for changes to the criminal justice system. This case study explores how a collaboration of city residents, local and county law enforcement, elected officials, community workers, and, most importantly, formerly incarcerated residents have done just that by creating a nationally recognized reentry network — one that owes much of its success to the power of storytelling.

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Ending the school-to-prison pipeline: A case study of community-led disciplinary reform in Kern County

Monday, June 25, 2018

This case study tells the story of how advocates in Kern County, California, succeeded in creating a healthier school climate for students after learning that the local school district was suspending and expelling students of color at much higher rates than white students. Read on to learn how they used a combination of tactics, including community organizing, strategic communication, and legal pressure, to create major changes that will benefit young people for generations to come.

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