All Children Thrive – Communication Plan Webinar
Date: January 31, 2023
The All Children Thrive (ACT) Initiative, is a statewide effort led by the UCLA Center for Healthier Children, the California Department of Public Health, and Public Health Advocates (PHA). The initiative aims to support cities around the state in pursuing local policies that can improve children’s well-being. This training was the second of a four-part series. Within this training, the BMSG staff worked with an array of organizations across California to give an introduction to overall strategy and developing an effective communication plan. Through step by step examples and interactive communication spreadsheets each leader was able to start thinking strategically about how to execute their communication plan. The webinar left time to discuss media access strategy as well as how to create newsworthy messages.