American Public Health Association Webinar: The Power of Telling Your Story and Strategic Framing in Advocacy
Date: January 15, 2025 at 10:00 - 11:00
BMSG’s Katherine Schaff, Health Equity Coordinator, joined Kim Nguyen, Program Director at Statler Nagle, for an engaging APHA webinar on the power of storytelling and strategic framing in advocacy. The session provided participants with practical frameworks and tools to craft narratives that inspire action and advance equity in public health and beyond.
BMSG guided participants through a series of exercises on developing strategic storytelling techniques to align narratives with advocacy goals, implementing equity-focused narrative change approaches to ensure that inclusion and justice remain central in public health communication, and how we can shift from individual portrait-focused stories to broader landscape narratives that highlight systemic issues and population-level solutions.
By equipping attendees with these storytelling and framing tools, this session helped advocates enhance their ability to communicate effectively and mobilize support for change. A replay of the webinar can be found here.