Defending public health with ChangeLab Solutions
Date: June 22, 2022
BMSG worked with ChangeLab Solutions and Real Language, a language and linguistics strategy firm, to learn the specifics around the attacks on public health in different states and then design and conduct a two-part training to guide public health practitioners in developing and delivering messages that support a strong role for government in protecting the public’s health. The trainings demonstrated how messages are driven by a group’s overall strategy and provided participants with skills to effectively evoke their values, succinctly describe problems, and focus on solutions.