Health Officer Association of California: Strategic communication and media spokesperson training
Berkeley Media Studies Group was out in full force with BMSG director Lori Dorfman, Health Equity Coordinator Katherine Schaff, and the training team’s Ingrid Daffner Krasnow, Rosaura Wardsworth, and Shaddai Martinez Cuestas. The BMSG team traveled to Lake Tahoe,CA to present at the California Conference of Local Health Officers. Participants learned all about the Layers of Strategy and got hands-on experience with power mapping, framing, and messaging.