Events: Media Advocacy as a Tool for Narrative Change

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Media Advocacy as a Tool for Narrative Change

Date: June 14, 2022 at 10:30 - June 14, 2022 at 11:30

Public health professionals across the country have been in the spotlight because of the COVID-19 pandemic. Whether communicating about risk and prevention or advocating for structural change, advocates must evoke a narrative that consistently builds support towards public health goals. Strategic engagement with the news media is a powerful way for advocates to reach decision makers, activate allies and build public support. In this Web Forum Berkeley Media Studies Group will provide a brief introduction to media advocacy as a narrative change tool public health advocates can use in their work.

Moderator

Karya Lustig, CHLP Director, POCA (Program Office CDC Cooperative Agreement), Deputy Director, CHLP (Center for Health Leadership and Practice) Public Health Institute

Guests

Chinyere Amobi, MPH, Strategic Communications Specialist, Berkeley Media Studies Group

Shaddai Martinez Cuestas, MPH, Head of Training, Berkeley Media Studies Group