Media Advocacy training for California Wellness grantees in the Bay Area
Date: June 11, 2019
BMSG’s Shaddai Martinez Cuestas and Ingrid Daffner Krasnow gave a training in Oakland for grantees of The California Wellness Foundation. The full-day session covered using media advocacy strategically to advance policy, recognizing the news media’s role in shaping debates on community health, and developing strategic messages for advocacy campaigns. After learning about why framing matters, attendees had the chance to practice framing their issues in the context of hands-on exercises.
