People, Parks, and Power (P3): Parks and Green Space Equity Yellow Book Workshop
Date: March 13, 2025 at 10:00 - 11:30
BMSG trainers Rosaura Wardsworth and Jocelyn Polanco delivered an introductory workshop on our Parks and green space equity Yellow Book featuring the Peoples, Parks, and Power (P3) initiative. The Yellow Book was designed through a process of deep listening sessions and contributions from the P3 local partners. It features their work through the lens of our core BMSG concepts such as overall strategy, message strategy, media strategy and much more.
This workshop not only celebrated the work of P3 local partners, but also offered a deep dive into key parts of the Yellow Book. Advocates walked away with a new way to enhance their messages and an 83 page resource filled with innovative strategies and guidance.
