Synthesizing knowledge and gaps in research to inform communication strategies in building a culture of health
Date: January 15, 2020
In this presentation, BMSG Director Lori Dorfman discussed several lessons learned that can inform communication strategies to build a culture of health. Her first lesson, “message is never first,” highlighted the idea that before you can know what to say, you have to know what you’re going to do. Her second message, “make the landscape visible,” discussed how episodic/portrait/individual stories dominate in news media and why we need to try to bring out more thematic/landscape stories. Her third message, “bring history forward,” emphasized that we have to understand the history behind our current policies.
