Using media advocacy to create healthy communities
Date: October 18, 2018
BMSG’s strategic communications specialists Shaddai Martinez Cuestas and Michael Bakal gave a training in San Jose, where they spent the day with Tulare County’s Friday Night Live group leaders who work with young people on tobacco prevention. In this “train the trainer” session, Friday Night Live leaders learned the basics of media advocacy and framing, and practiced developing powerful messages as well as message delivery.