Webinar: Mind the gap: Framing the relationship between community retailers and community health
Date: Feburary 03, 2016
Developing effective, values-based messaging is an essential aspect of public health advocacy. In this webinar, Phil Wilbur, a consultant for the Berkeley Media Studies Group, discusses message framing as a crucial part of an overall strategy for tobacco control. Phil explains the concepts and contexts behind public health messages of prevention, and leaves viewers with takeaways for future message development that can help programs link problems to effective policy solutions.